Is Organic Traffic Really Free?

Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…

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Offer Quality Content & Services

Interesting sites will increase their recognition on their own. When you create compelling ad useful content, that will likely influence your website more that any other factor or your website design.  Users know good content when they see it and will refer other people to it.  This could be thru blog posts, social media, email,…

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#1: Using BackLinks to Boost Your Site’s Performance

“Build It And They Will Come”  That old addage is no longer true.  So I’ve been asked this question a bazillione times in the past 3 months: What else can I do to help my site rank on searches?  Starting with this week we will address a few major items that will affect your site’s…

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Make Your Site Easy To Navigate

Navigation Is Very Important To Search Engines The navigation of a website is important in helping visitors quickly find the content they want.  It can also help search engines understand what pages you think are the most important in your website.  Plan Out Your Navigation Based On Your Home Page You should think about how…

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How To Use the “Description” Meta Tag

Correct usage of description meta tags provides both search engines and users with a summary of what your page is about. That should tell you how important it is to accurately describe your web page’s content. Summaries Can Be Defined For Each Page The beginning of the description meta tag gives a brief overview of…

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Step 1 in Creating A Search Engine Friendly Website

Your Visitors Are Looking For Something…GIVE IT TO THEM! Write high-quality text on your pages, particularly on your home page. This is by far the MOST IMPORTANT thing to do. Forget all that mumbo-jumbo (well don’t totally forget it) that you have been reading about how to make your page optimized. If your website pages…

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