Search engine optimization, or SEO, is the act of catering your online assets to search engine queries. Your online assets include (but are not limited to) your website, local listings, Google profile, and social media accounts like Facebook & LinkedIn. Optimizing these channels to match the most likely customer search is search engine optimization.

For businesses especially, SEO is important if you want your brand or company to gain web presence. It is an important piece of your website's online presence. SEO helps you to be seen online when customers or potential prospects start performing searches. Without SEO, showing up for converting keyword phrases becomes next to impossible.

Choosing the right SEO company can have valuable payouts. The right company would make all the difference with organic traffic, better ranking, and increased conversions; while choosing poorly can have damaging effects such as disappearing from Google search results.

The search engine market can be difficult to tap into, since every business wants to show up at the top of the results for popular keywords. Here are some tips in selecting an SEO company:

Yes! The quality of your SEO practices and content on your website will directly affect where you rank on search engines, such as Google. Consistency is key: algorithm changes happen almost daily, and we've seen an uptick in major core updates. This means Google is trying to keep up with user needs, and that moves the goalpost every time. A regular SEO or marketing plan will ensure you stay ahead of any updates that would negatively impact your rankings, while planning ahead to take advantage of what those updates are doing.

SEO results vary from business to business, based on a few variables: location, competition, and current positioning. 

For example: Company A has been in business for 12 years, has an established website and Google profile, and services a region with a handful of competitors. 

Company B is just starting out, has a brand new website and needs help getting new citations and a Google profile verified.

Company A can expect results much faster than Company B, even though we are providing the same services. If Company A had a large amount of strong competitors, that would lengthen the time it would take to get results, and vice versa.

A good general rule of thumb is to give marketing & SEO services at least 6 months to show results.

Our marketing plans include some level of SEO, but also provide social media activity, assistance in getting new reviews, creation of new content for your site or blog articles, phone call & conversion tracking, PPC management, geo-fence advertising, customer retention campaigns, and our brand new service: Web2Mail marketing.

Our SEO plans are geared for SEO only, but are more intense than the services included in our marketing plans. These plans provide new citations, new content, keyword tracking, backlinks, guest postings, and more!

The On-Site SEO that is listed in our marketing plans includes creating custom, optimized meta titles & descriptions, image descriptions, as well as site speed optimization & usability updates. Depending on your chosen plan. our service also includes link titles & descriptions, image descriptions & alternate text, site speed optimization + desktop & mobile usability tests/updates. 

Our marketing plans do not include Off-Site SEO, such as guest posting, backlinks, citation campaigns, etc.

We have combined our marketing & SEO plans to give you access to our full arsenal. As a bonus, by combining your marketing plan with your SEO plan, you can save up to $795/month!