13 Marketing Lessons I’ve Learned

Marketing often seems straightforward—just develop a campaign and watch the results pour in, right? In truth, it’s anything but simple. Crafting a successful marketing strategy requires a blend of strategic insight, creative flair, and persistent experimentation. Having spent a considerable time in the industry, I have picked up a few lessons about what truly works…

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Is Content Marketing for the Small Business?

content marketing

In short, yes.  Now let me tell you what, why and how. What is Content Marketing? Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Why Should Small Businesses be Using Content Marketing Every business wants to succeed. But not every (small) business is doing what it…

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