Internet Marketing Tips & FAQ’s

Don’t Waste Winter

The washing season is winding down. Whether you have snow plowing or holiday lighting on the docket this year or not, at some point you’ll have a few weeks of off season to recoup and plan for 2016. Planning your marketing is kind of like the new year’s resolution to lose weight: in our minds…

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Google Drops Change Location Search Filter From Search Results

Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. This was a handy tool for SEOs and webmaster…

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Fall Marketing Strategy

If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…

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WordPress Updates, Vulnerabilities, & Email Forms

This is a loaded post, but so much has happened in the past 3 weeks I can’t find the time to write about each issue separately; bear with me. WordPress Vulnerabilities Anytime anything is used on a widespread, worldwide level, it just begs to be tampered with. Nearly 45% of the websites online use WordPress, you…

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Winter Marketing Facts, Strategy & Techniques

For seasonal businesses, active marketing in the off season seems to be a waste of money.  At face value, it is.  What can be gained by spending money on marketing to people when they aren’t buying? Branding: The End Game Remember that building a successful service based business isn’t about getting ALL the customers.  It’s…

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Website Call Conversions…in Adwords!

A new conversion type uses Google forwarding numbers to track calls generated from a website. This past week, Google launched a heavily coveted feature for many AdWords advertisers. Website call conversions allow companies to track calls that occur after a person arrives on a web site from an ad click. A code snippet dynamically inserts a Google…

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New Google My Business

For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused just about everybody. Now Google has launched a new platform they call Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.”…

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Is Organic Traffic Really Free?

Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…

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How to Avoid Search Engine Penalties from Links

This has been a topic of conversation here and there, and it is definitely something that our customers regularly ask us about.  The question is, “What kinds of links should I want to my website?  What kinds of links should I stay away from to avoid penalties?”  We thought it would be good to give…

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