How to Use Google+ for Your Business

In June 2011, Google+ was launched as a social network site that attracted millions of users by it’s exclusive “Invitation Only” registration.  In early November, Google+ announced business pages.  Now that the platform not only enables the public to interact together, but also invites businesses to sign up and get involved, what should you be…

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Building Loyalty on Facebook

So you have a following on Facebook…what now? Building a branded Facebook business page has become a must for many businesses.  Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page.  It is a public portal into your business, just like your…

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How to (NOT) Use Social Media

So now that social media (Facebook, Twitter, LinkedIn) have become mainstream for business marketing, it goes without say that some people are not using it correctly.  While common sense should take priority, some people just don’t have it!  So without further ado, here are some examples of Social Media FAILS:  (You’re doing it wrong.) Verizon…

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Is Social Media For the Small Business?

“I’m A Small Business Owner.  I Don’t Have Time For Social Media.” I hear that statement a lot.  The problem is, you can’t afford to NOT be involved with social media.  Just as many small business owners were slow to adopt an internet presence, the same struggle is presented with social media:  Time. eMarketer estimates…

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How To Keep Your Followers, Fans & ‘Likes’ Engaged

Here are some basic guidelines of what you should be posting on your Facebook or Twitter pages: Don’t overdo it! Exclusive Sneak Peaks Deals & Coupons Seasonal Tips (Be cautious here! Too many ‘tips’ will overload your audience) Businesses who have successfully attracted fans, likes and followers to their Facebook or Twitter page have just…

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How Much Time Should I Invest Into Social Media?

How Much Time Should You Invest Into Socia Media Marketing? Let’s start this article with: How Much Time Is Your Audience Spending on Social Media? As social media outlets become a normal part of everyday life for internet users (AKA – Your Audience!), it’s also become the most time-intensive activity online.  The TNS “Digital Life”…

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Social Media & Your Business

Should You Jump On the Facebook/Twitter Bandwagon? Facebook, Twitter & LinkedIn have grown in popularity over the past couple of years. So what’s the deal? Will this avenue of marketing REALLY help your business? What should you post on it? Who should you connect with? Let’s start with the basics. Facebook Facebook is one of the most visible and…

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